Privacy Policy

Last Updated: March 13, 2026

The Shore House ("we," "us," or "our") operates the website www.stayshorehouse.com and the boutique hotel located at 1600 Ocean Avenue, North Wildwood, NJ 08260. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

Information We Collect

We collect information you provide directly to us, including:

  • Reservation Information: Name, email address, phone number, mailing address, payment information, and stay preferences when you book a room or residence.
  • Contact Form Data: Name, email address, and message content when you contact us through our website.
  • Marketing Preferences: Name, email address, and phone number when you sign up for our newsletter or promotional offers, including our mystery discount program.
  • SMS Consent Data: Phone number and consent records when you opt in to receive marketing text messages.

How We Use Your Information

We use the information we collect to:

  • Process and manage your hotel reservations
  • Communicate with you about your stay, including confirmation emails and check-in instructions
  • Send promotional offers and marketing communications (with your consent)
  • Send SMS marketing messages (only with your explicit opt-in consent)
  • Respond to your inquiries and provide customer support
  • Improve our services, website, and guest experience
  • Comply with legal obligations

SMS Marketing

If you opt in to receive marketing text messages from Shore House Hotel:

  • We will send promotional messages, special offers, and booking reminders to the phone number you provide.
  • Consent is not a condition of purchase. You may opt out at any time.
  • Message and data rates may apply depending on your wireless carrier and plan.
  • To opt out, reply STOP to any message. To get help, reply HELP or contact us at hello@stayshorehouse.com.
  • Message frequency varies based on promotions and seasonal offers.

Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party companies that help us operate our business, such as our booking system (MEWS), email marketing platform, and SMS service providers.
  • Legal Requirements: When required by law, regulation, or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Cookies and Tracking

Our website uses cookies and similar technologies. When you first visit, a consent banner lets you choose which categories to allow:

Essential Cookies

  • sh_uid — Persistent visitor identifier (HttpOnly, 1-year expiry). Used to link your sessions together for analytics.
  • sh_session_id — Session identifier (cleared when browser closes). Used to group page views into a single visit.
  • sh_consent — Stores your cookie consent preferences (1-year expiry).

Analytics Cookies (Legitimate Interest)

  • sh_utm_* — Store how you arrived at our site (source, medium, campaign). 30-day expiry.
  • sh_landing_page, sh_referrer — Record your entry point and referring site. 30-day expiry.
  • sh_pages_viewed — Session page count for engagement analytics.

Marketing Cookies (Consent Required)

  • sh_gclid, sh_fbclid, sh_gbraid, sh_wbraid, sh_ttclid, sh_msclkid — Ad platform click identifiers. 90-day expiry.
  • _ga, _gid — Google Analytics cookies for measuring site traffic and behavior.
  • _fbp, _fbc — Meta (Facebook) Pixel cookies for ad measurement and retargeting.

You can change your cookie preferences at any time using the consent banner or by clearing your cookies.

Data We Collect

Through our first-party analytics system, we collect:

  • Page views, session data, and device type
  • Discount code captures (email, name, phone when you submit our form)
  • Booking initiation events (no payment data is collected by our analytics)

Third-Party Services

When you grant marketing consent, we share data with:

Data Retention

We retain your data for the following periods:

  • Website session and analytics data: 13 months
  • Marketing touchpoint data: 13 months
  • Contact form submissions: Indefinitely until deletion is requested
  • Reservation data: As required by law and business needs

After the retention period, analytics data is automatically deleted and identity records are anonymized.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Withdraw consent for SMS marketing at any time

To exercise your data access or deletion rights, please email us at hello@stayshorehouse.com with the subject line "Data Request" and we will process your request within 30 days.

Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

  • Email: hello@stayshorehouse.com
  • Phone: 609-602-1769
  • Address: 1600 Ocean Avenue, North Wildwood, NJ 08260